| Client ownership |
10 |
Can the creator identify, retain, and recontact buyers outside the marketplace, or does the platform keep the buyer relationship inside its account, messaging, and checkout system? |
| Payment control |
8 |
Does the creator receive direct payment, or does the platform control checkout, payment processing, payout timing, payout minimums, deductions, refunds, chargebacks, holds, and access to earnings? |
| Pricing control |
6 |
Can the creator set prices for clips, bundles, downloads, customs, discounts, minimums, tips, and add-ons, or are prices shaped by platform limits, preset categories, fees, or required structures? |
| Communication freedom |
6 |
Can the creator communicate directly with buyers before, during, and after purchases, including off-platform contact, or must communication remain inside marketplace messaging tools? |
| Visibility control |
6 |
Does the creator control visibility through an independent funnel, or does the marketplace control placement through search, categories, rankings, recommendations, featured listings, boosts, or algorithmic discovery? |
| Rule transparency |
5 |
Are upload rules, content rules, custom-order rules, promotion rules, payout rules, and enforcement standards public, clear, stable, and understandable before enforcement? |
| Discipline risk |
4 |
If the marketplace removes content, limits visibility, holds funds, suspends the storefront, or terminates the account, can the creator continue operating with minimal business interruption? |
| Brand portability |
3 |
Does the creator keep control of their name, photos, links, website, catalog identity, reputation, buyer funnel, and content brand outside the marketplace? |
| Work-method control |
2 |
Does the creator control what to create, when to create it, how to price it, how to deliver it, and what custom work to accept, or does the platform impose meaningful operating requirements? |